Friday, 19 March 2010

Timeline!

This is the timeline for all the work i've done over this project.

August 20th - September 5th: Planning of music video project, introduction, brain storm, final idea/concept, presentation video presenting idea to class, starting of the story board. All uploaded to the blog.

September 10th: Rough ideas for sub tasks i.e. Album cover and Website.

September 30th: New planning for idea, reasearch on influencial music videos and references to AS project.

Novmeber 5th: Rich Mix trip to London, to hlep us gain more infomation on music videos and how to plan them out properly!

November 7th: Filming small scenes of the main characters with friends, problems with filming bigger scenes.

November 12th: Change of concept, and photo shoot for the main character Ellen, featuring her solo music career. uploaded images on blog.

November 20th- 28th: Planning and research for new concept showing reference to the Aerosmith music video 'Crazy'. with screen shots. Inspiration for target audience, mise-en-scene, and cinematography.

November 25th: List of thingsto do for filming to make everything look authentic.

Novmeber 27-28th: Filming at Ellens house and the pub, for the bigger scenes.

Decmeber 1st: Filming for the opening scene, involving the school unifrom and based on the opening scence for the 'Crazy' video.


Decmeber 8th: New images and research for finalised album cover and website. Before and after images uploaded onto blog.

Decmeber 15th: Filming the performance sections of the video, close ups of singer.

December 20th: Story board and anamatic completed.

Decmeber 30th: more filming for unfinished parts.

January 19th: Part of Story board uploaded (had some diffculties).

January 26th: Starting the editing of the video.

March 1st: Andrew Goodwins theory based on Aerosmith's music video.

March 12th: Filming for finale and extra clips.

March 19th: Editing the majority of video, adding music and putting on the different effects.

March 24th: Uploading the proper story board and anamatic.

March 26th-until end of Half term: Music video completed.

Monday, 1 March 2010

Andrew Goodwins Theory based on Aerosmith's Crazy

Dancing to Distraction (1992) Theories of Music Videos

1. Music Videos Desmonstarte genre characteristics:
Stage performance in metal video
Dance routine for boy/girl band

2. There is a relationship between lyrics and visuals
Illustrative
Ampliflying
Contradicting

3. There is a relationship between music and visuals
Illustrative
Amplifying
Contradicting

4. The demands of the record label will include the need for lot of close-ups of the artist:
the artist may develop motifs which recur across their work visual style.

5. There is frequently reference to the notion of looking:
Screens within screens, telescopes etc.
A particular voyeuistic treatment of the female body.

6. There is often intertextual reference:
To films,
TV programmes, other music videos, etc.


Crazy video applying to this theory:

1. The genre characteristics in this video show a typical stage performance from a metal band.

2. The relationship between the lyrics and visuals is shown through the filming of when the lead character Alicia Silverstone escapes from school and the music is timed to "I go crazy, crazy, baby, I go crazy You turn it on Then you're gone Yeah you drive me Crazy, crazy, crazy, for you baby What can I do, honey I feel like the color blue" as the two girls are in the car driving off and singing. Showing that they are "going crazy" and rebelling from actualyl going to school like they are ment to.

3. There is realtionship throughout the song bewteen music and visuals epescially during hand movments and stances during the performance scenes. One moment that really stands out to me would be just as Alicia is jumping into the car and the music is in time with her as if it were moving along with the action.

4. The majority of the video is more story based but during the performance parts the majority of fimling is close ups of the band members and steven tyler.

5.

6.

Tuesday, 19 January 2010

Story Board

Music Video Story Board

Because I was having trouble with my Powerpoint programme, I have had to redo it all because it would not let me add photos or any text. I have uploaded my rough version to show the work I have done, and will now work on getting this finished before the end of the day.

Tuesday, 8 December 2009

New images.

Today I managed to take some pictures for the album cover and posters. I have experience in photoshop so I decided to edit them in order to make them the best quality, and more professional.

I researched some contemporary female artists, who have rather natural images, such as Miley Cyrus, Hilary Duff, Ashley Simpson, Beyonce, Rhianna. It was harder for me to find a female rock artist similar to Ellen because the rock industry consists mostly of males. The only female artists that would really relate to Ellen's style of music would be Amy Lee from Evanescene or Avril Lavigne and Debbie Harry.

Here are few examples of the album covers I looked at:

Beyonce:

This cover really stood out to me because it's simple but elegant at the same time, I like how the background is a very calm blue reflecting her personality and giving off a relaxed but energetic feeling. I though this could be a possible choice to use as an influence for my album cover because the way Beyonce is positioned, and the clothing she is wearing really conveys what type of artist she is towards the audience re-enforcing her R&B image from the diamond top and low rise jeans, whilst still appearing classy, sexy and sophisticated. I also think the use of text is appealing because it's not too busy and tells the audience exactly what they need to know.
Miley Cyrus:

This album cover has a very natural and earthy feeling to it from the yellowish tint. I like how this image is captured at a sideways angle because it creates a laid back and easy going atmosphere. Miley looks fresh, lively, and pure which is the image I think is being portrayed when looking at this. Again like beyonces album, the use of text catches my eye because it's simple and get straight to the point, the use of colour white and blue creates a sort of tomboy, active sensation because its a masculine colour, giving her innocent image a bit of an edge.


Amy Lee:
This cover is very edgey, it portrays the intensity and darkness of the singers image and possibably the content of songs. I like how it really gives of the right vibe to what kind of music Evanesance is producing. The use of balck and blue, whilst having a very contrasted effect give it a harsher and boldness, showing they are confident and like to make a big impression.Debbie Harry:
This blondie cover focuses on the use of pattern and colour, creating a very busy and engergetic feeling. I like how she is very poised, creating a sense of strength and ambition. The font creates a more rock image because its bold and the pink and blues show feminine but masculine qualitys. Overall I believe that this conveys the image of a fierce rock chick.

here are the before and after shots of my own images:
Album Cover
I thought that a portrait shot would be ideal for the album cover because it focuses on the face of the artist and gives a more personal and emotional atmosphere. The back and white effect creates a softer appeal to the image on a whole however the darker black around the eyes and the pinkness of the lips gives it more edge. I wanted to keep it simple because Ellen is really natural, which is the image she wants to portray with the audience whilst having rock qualitys.

Website

I decided to go for the traditional myspace webpage. Most rising solo arists/bands create myspaces to promote their music and get their name noticed by potential record labels. I've gotten ideas from other solo artists such as a male artist called Jimmy Robbins.

I like the professional feel to his page whilst still appealing to a younger audience by the use of font and colours. Hes also got alot of infomation about upcoming tours, new songs, and a biography which help the fans get a better insight to all they want to know.


Digipak

We were told to create a dvd digipack for part of our task, I looked at various examples such as one from a Bridget Jones dvd and the Work of Dicrector Michel Gondry.

The Bridget Jones one was fairly simple a four page spread, with the front cover featuring the ablum in a dvd sized format, a track listing and breif biography of the band on the inside DPS, and a backcover including a picture and all the rights and copyright laws.

The Director's one was much larger and contained the backstory and a more in depth history of the director from his point of view and the 3rd person.

I decided to go along the lines of the Bridget Jones digipack because it fitted in better with my project as a whole and I have produced some quality pictures that would work with the format. I decided to use the Album frontcover as the front cover of the pack, a DPS consisting of a breif summary of Ellen Smithson from the 3rd person and a magazine style quotation page from Ellen's point of view, and a back cover containing the rights and copyright.


WEBSITE:

www.myspace.com/ellensmithson

Sunday, 29 November 2009

List of things to do for Filming.

I want to plan the process of this video out down to the very last detail, so I thinking manking a list of everything I need to organize will help me achieve the most authentic and quality video.

Setting for opening scene:
St. Andrews School- Hallways, Bathroom, Window, Parking Lot, Music room.


Actors:

Ellen Smithson, Vicky Sheridan (best friend), Extras.


Mise-en-scene (costume and props):

Costume
School Uniform- long skirt, shirt, knee high socks, dolly shoes or plimpsoles, glasses, tie, and hair in plaits, natural looking make-up.

Casual Clothes- Leather or Jean leggings, band t-shirt or going out top (cleavege), converse or high heels, leather jacket, puffy hair, heavy eye make-up (smokey eyes), aviator sunglasses.

Party Clothes- High waisted skirt or dress, white or black top, thin belt, leather jacket or blazer, high heels.

Props

Car- Silver, KA Ford.

Intsruments- electric guitar, microphone, drums, bass.

I've asked the people invloved in my video as extras to come equiped with the right clothes, and attitudes towards acting. My main character has learnt the words to the song and had studied the various music videos I sent to her, to get a good idea of the image and performance I want to achieve. Hopefully all will go as planned.

Saturday, 28 November 2009

Planning for new concept.

Okay so I've given my new concept alot of thought and I've decided that it might be best to change parts of my original idea. Since I have gotten inspiration from Aerosmith's music videos featuring Alicia Silverstone, I had the idea of using intertexuality in my video from the opening scene of the video 'Crazy'.

The opening scene is basically a low angle, tracking shot focusing on Alicia's legs and feet, and gradually tilting upwards to the door shes opening, reavling a girls bathroom sign, which states the location of the scene, and could cause assumptions of what the narrative is going to lead too. It then cuts form shots of Aerosmith performing and Alicia escaping out of a window and running towards a car and being joined by her friend, changing out of their school uniform. Whilst in the car they are singing along to the song thats playing in the background while cutting back and forth to Aerosmith performing still.

This is something I want to try and establish in the opening scene of my video. I really enjoy the freedom and fun loving element of the way Alicia and Liv are just two best friends hanging out having a laugh, and also rebelling which gives it a sort of rock n roll edge. Hopefully this will fit in with my chosen song 'call me'. I am going to make a story board of my new idea tomorrow and upload it, with an animatic.

here are some screen shots from the video:































All of these images, have given me inspiration for costume, different camera angles, locations and props. The way the two girls are captured gives off a lively, fun loving but also sexual appeal, which is something I want to portray in the representation of Ellen because they are all qualitys that she has and make her appealing as an artist. The idea of a school girl, is brilliant because it's something that 16-25 year old females can realte to because it's reliving the memories of being young a rebelious for the young adults, and validating the thrill of being a teenager and causing mischeif for the younger audience. I believe this may also appeal to a wider audience, and broaden my inital target of just females, because the school girl theme attracts young boys/men, as it adds a bit of sex appeal which is something they desire and creates the impression of the type of woman they dream of. The fact that the song is a metal version of the blondie hit 'call me' also changes the audience, because its a heavy and more edgey sound that may not attract certain females because it has rather masculine aspects.